Sustainable Tourism consulting projects that aim to determine the financial impact of sustainability, build brand strategies, and succeed in their management.
Presently at the helm of Greenloons, which is an online resource dedicated to inspiring people to think different, be different and travel different – in ways that help to ensure a more sustainable planet. A recent National Geographic 50 Tours of a Lifetime designate and an advocate of social empowerment, financial viability, and environmental preservation, Greenloons.com is the only web platform that enables mindful travelers to easily book meaningful and eco-certified travel experiences all over the world. I've written and spoken (e.g. U.S. Department of State International Visitor Leadership Program, Ecotourism & Sustainable Tourism Conference) extensively about the principles and practice of sustainable tourism, eco-certifications for the travel industry, and how explorers can choose authentic green vacations. I've been invited to be a member of the Scientific Council of the Instituto de Turismo Responsable (ITR) and to be the Chair of the Market Access Group of the Global Sustainable Tourism Council (GSTC). Also, I am the only person in the United States who can certify a green travel destination under the internationally-accredited Biosphere certification. Lastly, I have developed an ROI Model for Sustainability as a tool for tourism company owners and regional tourism boards that are interested in obtaining eco-certification and understanding its financial value; ROI model takes into account costs/savings/incremental revenues from operational, customer, employee and community vantage points.
Services Offered
Experience with product development, marketing platforms, branding, and financial calculations.
