Sustainability Management for Tourism BusinessesSustainability Management for Tourism Businesses

Want to integrate sustainability confidently into your tourism business? Need practical guidance on efficiently and effectively managing your sustainability efforts? 

TrainingAid is offering a facilitated online course on sustainability management for tourism businesses, which will help you consolidate your knowledge about sustainability best practices and turn it into a systematic and holistic approach to your own sustainability strategy. 

Designed for professionals leading or engaged in sustainability management at tourism businesses, this course provides practical guidance on applying key sustainability management principles and techniques, and useful tools for managing, monitoring and continuously improving sustainability practices. By working on practical steps to implement these tools, you will be able to start building a sustainability management system for your own business, and be prepared to continuously track and improve your performance. 

In order to incorporate sustainability into your tourism business in a meaningful way, your action steps must be not only based on business needs and sustainability priorities, but also supported by a solid strategic framework. Building an integrated sustainability management system, which supports existing plans and helps guide overall strategic approaches to sustainability, is among the most important steps that you need for your business, so that you can be confident that your sustainability efforts lead to tangible results and measurable benefits. 

But what does it mean to have a sustainability management system? What should such a system include, and how can it be designed and implemented? This course covers all these key questions to help you integrate sustainability confidently into your tourism business, through a solid system that you can use to implement concrete sustainability action steps. 

What does the course cover?

This course provides:

  • Practical lessons on applying the Plan-Do-Check-Act management approach, and implementing proven management techniques for your own tourism business.
  • Hands-on exercises using management tools such as policies, risk assessments, and action plans to help you develop an effective sustainability management system for your business.
  • Guidance to help you build your own toolbox for managing, monitoring and continuously improving your sustainability practices. 

How will this benefit your business?

This course will allow you to:

  • Be ready to apply a systematic and holistic approach to your own sustainability strategy.
  • Save time and money by efficiently and effectively designing and implementing a sustainability management system for your business.
  • Improve your performance by integrating sustainability confidently into your business operations.

Learn more:

Ecoclub Member Special: Online Course: Sustainability Management for Tourism Businesses

20% Discount

Ecoclub Members please contact us to obtain the discount code!


World of Travel, Trade & Taste Exhibition will be a marketplace for the global trade companies to meet and conduct business with regional and international countries, at the same time helping to promote new initiatives on healthy green living, responsible community projects, investing in new sustainable products and supporting less developed countries. The Expo will showcase exclusive worldwide destinations in one place whilst helping to support local community tourism, cultural education programmes and raising awareness’s of sustainable and responsible tourism including conservation of nature, national parks and world heritage sites.

Ecoclub Member Special! WTTT Expo, Miami, 5-7 May, 2022  NEW DATES: 22-24 September, 2022

Exhibition Booth Discount:
"50ft2/5m2 Drape booth option, with drape table, 2x chairs, waste bin, ID sign. Back wall height 8ft tall, 10ft deep, 5ft wide, moving in, moving out labor, final cleaning. Total cost: $950 USD plus tax."

As described at 

Whether you want to swing at the end of the world in the Banos of Ecuador, discover Darwin’s species of Galapagos Islands, follow the Inca trails of Machu Picchu, adventure in the Costa Rican rainforests, walk on the water in the Solar de Uyini in Bolivia, visit the Buddhist pagoda of Myanmar, breath taking safaris throughout the African continent, swim in the Blue Lagoon of Iceland, trekking in the Nepal Himalayas, experience ancient civilisation of Egyptian pyramids, camp in the Sudanese deserts, explore the Simien Mountains - God’s playground in Ethiopia, Honeymoons in Madagascar, spectacular collection of beaches on the islands of Zanzibar, experience traditional horse back riding in the expansive valleys of Mongolia, wine tasting routes of Chile, come and discover the different countries cultural heritage, religion, cuisine whilst deciding on your next holiday destination.


Visit different country pavilions and stands from around the world that will provide you with all the information you need to book your next memorable holiday. An eclectic mix of tourism pavilions offering special holiday packages including to the worlds’ most exclusive beach destinations, gastronomy hotspots, food and culture, nature retreats, city breaks, trekking, eco lodges, safaris, diving, skiing, fishing, honeymoons, hideaways, historical cities, luxury camping, agritourism, cruises, campsites, health tourism, spas, bird watching, city cycling and many other great deals and ideas to help you plan your next holiday.


You will be able to learn about new beautiful destinations, diverse culture and history around the world, whilst at the same time experiencing their local food offerings.

Indulge yourself with a wide variety of gastronomy tastings, natural bio products from all over the world or dine at locations that provide you with unique tasty dishes.

WTTT waits for you to experience 3 days of celebrating international culture and heritage, that will captivate your mind, tantalise your taste buds and help you to decide on where to book your next holiday.


WTTT marketplace allows countries to connect between buyers and brands with services including tourism, hotels, gastronomy, technology, renewable resources and more.

Trade buyers have opportunities to learn, network, and conduct business with new and returning exhibitors both regionally and internationally.

The event helps to promote the trade of various foreign goods and services to support a healthy and friendly relationship with countries worldwide.

Provides opportunity for all businesses and professionals to interact with one another and expand their networks worldwide by networking with officials from different parts of the world.

WTTT marketplace will allow distributors and new products to raise brand awareness. In particular help promote naturally home-grown food and beverage trade products to global suppliers with motivated buyers from each segment of the buying community. The marketplace platform allows food professionals and consumers to visit the source, meet and gain insight into the very latest developments affecting the industry.

WTTT supports countries to promote production from local farmers and producers in less economically developed countries (LEDCs).

Countries will be promoting investment opportunities in business or community projects and helping small-scale farmers have a better future for themselves, their families and community.

Countries will be helping local producers to attend and connect with buyers to create direct partnership, involved in decisions that affect their produce.

Countries Pavilions to promote range of products including dairy, honey, coffee, cocoa, dried and fresh fruits and vegetables, juices, nuts and oil seeds, quinoa, rice, spices, sugar, tea, wine and more.

WTTT supports the sustainable practices to minimize our environmental footprint.

Countries will be promoting environmentally friendly practices including sustainable farming, biodiversity conservation, organic production and protecting the planet’s natural resources.


The event will also feature a 3-day conference with presentations from tourism experts from academia, the public and private sectors on a wide range of topics.


Miami Beach Convention Center, Hall A
1901 Convention Center Dr, Miami Beach, FL 33139
Florida, USA

Opening Hours:

Thursday 22 September May: 9am – 6pm - Delegates, B2B meetings
Friday 23 September: 8am – 6pm - Delegates, B2B meetings
Saturday 24 September: 8am – 6pm - Delegates, B2B meetings and Consumers

More details


Lake District, UK - Ennerdale - Copyright: Andrew LockingEnnerdale - Copyright: Andrew Locking5 May 2021: This week marks the 70th anniversary of England’s largest national park – the Lake District - formally designated as the UK’s second park for the nation on 9 May, 1951.

This anniversary follows a year in which people have appreciated open spaces and nature more than ever, as a result of the Covid-19 Pandemic, according to Lake District National Park Authority Chief Executive, Richard Leafe.

Richard says: “This last year has shown us how much people value this protected, national landscape and how important it has been for everyone’s wellbeing. This National Park is home to flourishing wildlife, incredible landscapes and culture and thriving communities - over 41,000 people live here and 19 million visit each year. It’s a place that’s loved by millions and cared for by many.

“This anniversary is a chance to reflect on highlights from the last seven decades, and to look ahead too,” continues Richard.

Lake District, UK - 5 May 2021: “National Parks were created to protect iconic landscapes and to ensure they’re accessible to everyone – something that’s hugely relevant 70 years on. Our focus will continue to be on ensuring this is a place for all visitors to enjoy. We’ll also be tackling some of the major challenges facing society, such as climate change to nature recovery,” adds Richard Leafe.

“And all this can’t be done without the expertise and local insights of Authority staff, our members and incredible volunteers. From planners to rangers and visitor services teams to specialist advisers who engage with our farmers and local communities – we’re working hard to protect the future of the National Park and ensure it remains a Lake District for everyone.”

The National Park birthday celebrations will continue through to August when the National Park Authority marks another milestone, 70 years since it was founded and work began to begin looking after this special place.

People are invited to mark the anniversary by sharing their favourite Lake District memory on social media, using #LakeDistrict70 and tagging Lake District National Park.

  • Some of the key achievements over the last 70 years include:
  • 48 Miles without Stiles routes across the National Park - for people with limited mobility, wheelchair users, families with pushchairs, and anyone wanting a simple stile-free walk
  • Signing up to become net carbon zero - by 2025 as an Authority and by 2037 across the Lake District
  • Working together with the Lake District National Park Partnership - 25 organisations who collectively manage the Park
  • Becoming a World Heritage Site in 2017 in recognition of the global importance of the National Park’s cultural heritage and landscape
  • Delivering a £3 million programme to restore the Public Rights of Way network after damage by Storm Desmond (Dec 2015)
  • Working with local landowners, volunteers, businesses and the community on landmark heritage projects, such as Coniston Coppermines and Duddon Iron Furnace
  • Creating apprenticeships and connecting people with the traditional skills that protected the wildlife and wooded landscape of the area in the Rusland Valley
  • Since April 2010 enabling 754 new homes, with a local occupancy condition to be built, of which, 337 (45 per cent) are local affordable homes.
  • Helping people make the most of the Lake District by opening the UK's first National Park Visitor Centre in 1969 – Brockhole on Windermere, and running three Information Centres and Coniston Boating Centre.
  • And having over 400 helping hands – volunteers who carry out a huge range of tasks.

BRUSSELSApril 22, 2021 - Today, the European Commission launches the European Destination of Excellence (EDEN) 2022 competition. This initiative rewards the best achievements in sustainable tourism and green transition practices in smaller destinations across Europe.

EDEN was first introduced by the European Commission in 2007 as an initiative to reward non-traditional, emerging sustainable tourism destinations in Europe based on national competitions. The initiative has been redesigned and updated in view of the European Green Deal goals and it will contribute to the recovery and resilience of tourism destinations impacted by the COVID-19 pandemic. It covers EU countries as well non-EU countries participating in the COSME programme[1]. The competition addresses smaller tourism destinations which can showcase their outstanding achievements in sustainability and inspire other tourism destinations in their green transition.

The European Destinations of Excellence is an EU initiative, implemented by the European Commission. Its aim is to recognise and award smaller destinations that have in place successful strategies to boost sustainable tourism through green transition practices. The competition is founded upon the principle of promoting the development of sustainable tourism in destinations which brings value to the economy, the planet and the people.

In order to compete for the 2022 European Destination of Excellence title, destinations are asked to demonstrate their best practices in sustainable tourism and green transition. Applications will first be evaluated by a panel of independent sustainability experts. In the second step, 3 shortlisted cities will be asked to present their city's candidature in front of the European Jury. The European Jury will select one winner, the European Destination of Excellence 2022, which will be announced in November 2021.

The winning destination will be positioned as a tourism sustainability pioneer committed to the European Green Deal objectives and will receive expert communication and branding support at the EU level throughout 2022.

To apply, destination representatives are asked to complete an online form

The deadline for applications is 16 June 2021 at 17:00 CET.

For all the latest news visit the European Destinations of Excellence website

20 April 2021: A group of leading global investors has developed investor expectations for the banking sector through the Institutional Investors Group on Climate Change (IIGCC), calling on banking firms to set enhanced net zero targets for 2050 or sooner with interim targets to be included, scale up green finance and withdraw from projects that fail to meet Paris Agreement goals.

The IPCC estimates that up to $3.8 trillion a year in investment is needed annually to achieve the low-carbon transition for supply-side energy system investments alone. The banking sector has a critical role to play in aligning the real economy with the goal of net zero emissions by 2050 or sooner and in limiting warming to 1.5 degrees.

However, in the years since the Paris Agreement, the world’s biggest 60 banks have provided $3.8tn of financing for fossil fuel companies, with 2020 levels higher than 2016. The group of investors convened by IIGCC are now setting out their expectations for how banks should demonstrate alignment with the Paris Agreement in ‘Aligning the Banking Sector with the Goals of the Paris Agreement’[link].

The investor expectations lay out clear areas for action for banks focused on a public commitment to become net zero by 2050 with explicit interim targets, withdrawal of finance from recipients that show no evidence of transitioning, and the scaling up of green finance. This includes:

  • Commitment to becoming net zero by 2050, with a primary focus on ensuring indirect emissions are brought down to net zero by 2050 (scope 3) because the bulk of banks’ emissions are associated with financial services, including commercial, project and retail lending; investment banking; securities trading; etc.
  • Board accountability for, and variable remuneration aligned with, the delivery of net zero, with financial statements that reflect the low carbon transition.
  • Disclosure in accordance with TCFD recommendations, reporting on greenhouse gas emissions associated with financing activities, and the incorporation of material climate risks in published accounts.
  • Explicit criteria to be set for withdrawal of financing to misaligned activities that are benchmarked against sector/industry net zero pathways.

This coalition of investors includes global names such as EOS at Federated Hermes (on behalf of its stewardship clients), the Church Commissioners for England, Sarasin & Partners, and Legal & General Investment Management. IIGCC is the European membership body for investor collaboration on climate change and has more than 300 members with over €37 trillion in assets under management.

The investors are urging banks to cease activities that cause emissions through deforestation and land-use change as well as from fossil fuel financing. Banks must not rely on unproven negative emissions technologies, and avoided emissions arising from green finance should not be used as offsets.

Stephanie Pfeifer, CEO, Institutional Investors Group on Climate Change: “Banks have a vital role to play in the realisation of a net zero and resilient future. There is an urgent need for banks to take and accelerate action to support the goals of the Paris Agreement. With fossil fuel financing increasing since 2016, the time to act is now. Investors are calling on banks to make enhanced net zero commitments, with clear interim targets, focused on reducing their indirect emissions to zero. Organisational net zero commitments will not have the impact needed – just as asset managers and asset owners are making commitments focused on their portfolios rather than their direct emissions.

Net zero commitments must drive real change. The launch of this investor expectations report outlines meaningful action focused on achieving real world impact for the banking sector. This is a significant opportunity for banks to play a leading role in driving the net zero transition. With five years already elapsed since the Paris Agreement, talking the talk must be replaced with walking the walk.”

Natasha Landell-Mills, Head of Stewardship at Sarasin & Partners: “Banks provide the lifeblood to economic activity.  Through lending, investment banking and advisory activities, banks play a central role in where capital is allocated. The problem we face today is that too many banks are failing to consider climate harm when they make financing decisions, and too much money is being ploughed into carbon-intensive activities that we so desperately need to move away from.

“In the face of the accelerating climate crisis, investors have come together to send a clear message to banks globally: we need you to make public and credible commitments to align all your financing activities with achieving the Paris Agreement goals; provide meaningful short and medium term targets for phasing out financing of carbon-intensive activities across all sectors; and report on progress in achieving these targets. These investor expectations, launched today, send an unequivocal message: capital needs to start shifting now, not tomorrow, if we are to protect our collective future.”

Bess Joffe, Head of Responsible Investment at the Church Commissioners for England: “This initiative is an ideal way for investors to partner with banks as we all seek to de-carbonise our activities, in alignment with Paris. The investor expectations provide clear guidance to banks as to the steps investors want to see them take to improve their contribution to a net-zero economy and the engagement-focused approach will allow for the best ideas to be tabled. It is imperative that we all work together, collaboratively, to achieve the changes necessary to protect the planet for future generations.”

Bruce Duguid, Head of Stewardship, EOS at Federated Hermes: “Dramatic shifts in bank finance are required to achieve the Paris goals and avoid the looming systemic risk of a ‘carbon crunch’ hitting their balance sheets. As banks increasingly commit to net-zero by 2050, this must be matched by targets and actions to achieve absolute greenhouse gas emissions reductions of 45% over the next decade in their portfolios. This will require increasing finance to low carbon and transitioning companies and withdrawing it from those that cannot or will not aligned to 1.5-degrees.

“In co-authoring this paper, EOS at Federated Hermes has set out investors’ expectations on actions, governance and disclosures central to banks’ strategies to ensure the necessary actions on the pathway to achieving global net zero carbon emissions by 2050.

Full list of investors supporting the investor expectations: Amundi Asset Management, AP2, Aviva Investors, Brunel Pension Partnership Ltd, Caisse de prévoyance de l’Etat de Genève, Candriam, Church Commissioners for England, DWS Investment UK Limited , EdenTree Investment Management, EOS at Federated Hermes (on behalf of its stewardship clients), Fidelity International, GAM Investments, Handelsbanken Fonder, Jupiter Asset Management Limited, KBI Global Investors, Legal and General Investment Management, Local Pensions Partnership Investments, Lombard Odier Asset Management, M&G Investments, Merseyside Pension Fund, Nest Corporation, Nordea Asset Management, Northern Trust Asset Management, OFI Asset Management, Öhman, P+ Pensionskassen for Akademikere, PIMCO, Rathbones Investment Management, Robeco Asset Management, Royal London Asset Management, RPMI Railpen, Sarasin & Partners LLP, SEB Investment Management, Storebrand Asset Management AS and The Cornwall Pension Fund.

Full list of banks targeted in initial campaign: Agricultural Bank of China, Bank of America, Bank of China, Bank of Montreal, Barclays, BNP Paribas, China Construction Bank, CIBC, Citigroup, Credit Suisse, Deutsche Bank, Goldman Sachs, Groupe Crédit Agricole, HSBC, Industrial and Commercial Bank of China (ICBC), ING Bank, JP Morgan Chase, Mitsubishi UFJ FG (MUFG), Mizuho FG, Morgan Stanley, Royal Bank of Canada (RBC), Scotiabank, SMBC Group, Société Générale, Toronto Dominion (TD), UBS, Wells Fargo

Brussels, Belgium, 19 April 2021 - The European Commission today announced the winners of the EUROPEANMOBILITYWEEK Awards 2020, the 9th Award for Sustainable Urban Mobility Planning (SUMP Award) and the EU Urban Road Safety Award. 

Mönchengladbach (Germany) was revealed as the winner of the EUROPEANMOBILITYWEEK Award 2020 for larger municipalities, while Lilienthal (Germany) took home the title for smaller municipalities. The 9th SUMP Award was won by Greater Grenoble Area Mobility Authority (SMMAG) for Grenoble-Alpes SUMP (France), and the EU Urban Road Safety Award went to Bilbao (Spain). The awards were presented during an online ceremony hosted by European Commissioner for Transport, Adina Vălean, and Deputy Director-General of the European Commission's Directorate-General for Transport and Mobility, Matthew Baldwin.

Speaking about the finalists, Commissioner for Transport, Adina Vălean said: “I would like to extend my congratulations to all finalists and winners. Your inspiring achievements really show how cities and towns across Europe can improve people’s wellbeing by shifting towards cleaner, greener and more sustainable travel options for all. I invite others to follow this path and to join forces in building a mobility system for future generations that is smart, resilient, and does its share to achieve our ambitious emission reduction goals. I look forward to celebrating with you the 20th Year of EUROPEANMOBILITYWEEK under our call to action Move Sustainably. Stay Healthy.”

Mönchengladbach, Germany – winner of the EUROPEANMOBILITYWEEK Award 2020 for larger municipalities
The German city of Mönchengladbach impressed the jury with its broad programme of activities and events for people of all ages and abilities. During EUROPEANMOBILITYWEEK 2020, the city organised a number of information and awareness-raising initiatives on sustainable mobility, including public participation meetings where local residents could ask questions and voice their opinions. The city also took a creative approach to promoting sustainable mobility, through organising colouring competitions for children, poetry recitals on urban car parking, and by turning 50 car parking spaces into areas where people could read, play mini golf, or park their bicycles. The jury was also impressed by the strong citizen engagement and number of partnerships that underpinned the activities.

The other finalists are Granada (Spain) and Sofia (Bulgaria).

Lilienthal, Germany – winner of the EUROPEANMOBILITYWEEK Award 2020 for smaller municipalities
During EUROPEANMOBILITYWEEK 2020, Lilienthal organised a broad array of initiatives on the theme of ‘zero-emission mobility for all’. Activities included walking and bicycle trips, information sessions with senior citizens, a rubbish collection event and an exhibition on the history of city transport. In total more than 2,000 local residents participated in related activities. In addition, Lilienthal worked together with the City of Bremen (Germany) to organise a Car-Free School Day with the participation of 55 schools and over 60,000 students. The jury was particularly impressed with the strong support shown by the local government, with local politicians opting to leave their cars at home and travel to work by public transport. 

The other finalists are Bruck an der Leitha (Austria) and Nea Moudania (Greece).

Greater Grenoble Area Mobility Authority (SMMAG) for Grenoble-Alpes SUMP (France) – winner of the 9th Award for Sustainable Urban Mobility Planning (SUMP)
SMMAG’s Sustainable Urban Mobility Plan (SUMP) sets clear and ambitious goals for Grenoble-Alpes, which seek to make sustainable mobility accessible to all, prioritise active and shared travel options, and render city travel more interconnected. The jury was particularly impressed by SMMAG’s integrated and structured approach, which aims to meet the mobility needs of all public transport users, including socially vulnerable groups.

The other finalists are Belgrade (Serbia) and Bilbao (Spain).

Bilbao, Spain – winner of the EU Urban Road Safety Award
Bilbao has sought to improve road safety in the city by reducing the speed limit to 30km/h. Speed limits were first reduced in June 2018 on 87% of all roads in the city. In September 2020, Bilbao extended the 30km/h speed limit to cover the entire city. The jury was also impressed by Bilbao’s communication and awareness-raising activities to promote road safety, and its steps to include residents in discussions and decision-making. 

The other finalists are Heraklion (Greece) and Quart de Poblet (Spain).


The EUROPEANMOBILITYWEEK campaign runs from 16-22 September each year, providing towns and cities with an opportunity to test out sustainable transport alternatives. Last year, over 2,900 towns and cities registered their participation in the campaign, marking 2020 as the second most successful year to date.

The awards all recognise remarkable initiatives carried out in 2020. The annual theme for the EUROPEANMOBILITYWEEK and the SUMP Awards was ‘Zero-emission mobility for all’. The winning cities were selected by an independent panel of mobility and transport experts.

The annual theme for the 2021 campaign is ‘Safe and Healthy with Sustainable Mobility’.

The EU Road Safety Award was presented in the eve of the EU Road Safety Results Conference, which brings together policymakers, civil society and road safety practitioners to assess the state of play of road safety in the EU and how best to take the next steps towards ‘Vision Zero’.

Watch again the award ceremony here. 
For more information on the campaign, visit 

LONDON, April 14, 2021 - Johnnie Walker, the world's best-selling Scotch, is today launching The Next Steps initiative, its most ambitious sustainability drive to date, putting the focus firmly on more sustainable socialising for everyone.

Johnnie Walker is collaborating with award-winning drinks pioneer Ryan Chetiyawardana on the future of sustainable socialising.

The Johnnie Walker Next Steps initiative is the whisky-maker’s biggest ever sustainability push. 

The initiative is a wide-ranging action plan that will see the whisky maker keep walking to become more sustainable by design from 'grain to glass'. The initiative is part of the brand's ongoing efforts to reduce its environmental footprint, restore natural landscapes and reinvent how its whisky is made, distributed and enjoyed in every corner of the world.

Included in the programme is a series of environmental commitments which, by 2030, will ensure:

  • 100% of Johnnie Walker whisky production is net-zero carbon.
  • 100% of Johnnie Walker distilleries harness renewable energy.
  • All packaging will be recyclable, reusable or compostable.
  • Investment in projects to restore peatland and plant and protect trees in Scotland.

A reinvention of the drinking experience to be more sustainable, and engagement with people around the world on the importance of 'sustainable socialising'.
"Johnnie Walker is built on a legacy of making positive, progressive choices – our own 'Keep Walking' mantra is shaped by that thinking. When we look at the world around us, it's clear that we all have a role to play in protecting the planet and its resources. We can either see what's happening and choose to do nothing or we can keep walking, taking every step we can to reduce our impact. We believe there is only one choice to make," said Julie Bramham, Johnnie Walker Global Brand Director.

The new programme will be spearheaded by the creation of a revolutionary new bar experience, which will showcase the future of 'sustainable socialising'. Created in partnership with multi-award-winning drinks pioneer Ryan Chetiyawardana (Mr Lyan Studio); CEO of Package Free and zero-waste champion Lauren Singer; and The World's Most Rubbish (a global community dedicated to making single-use a thing of the past), the inventive bar experience will premiere later this year before rolling out globally across multiple markets.

Bramham continued: "We want everything we do to be more sustainable across every aspect of our brand and the new drinks experience is where we bring that all together. It's a space where the set-up, the furniture, the operations, processes, and drinks will all be as sustainable as can be. But it will also be - simply and importantly - a brilliant bar experience, something we've all been missing in recent times. It's the way things should be now and we're proud to be pushing boundaries so that people can have a better choice. What if, by going out for the night, you could help make the world just a little bit better? This is one of the most exciting things we've ever done."

Ryan Chetiyawardana said: "Sustainability needs commitment and bold steps – alongside the little, everyday ones – so I'm so proud to be working in partnership with Johnnie Walker as they seek to make proper inroads into addressing this evolving topic with a real and genuine ambition to make a difference. It's been incredible to see them focussed on revolutionising their approach to drink, events and experiences, and helping support big scale change."

As part of The Next Steps initiative, Johnnie Walker is proud to be partnering with the RSPB Scotland (Royal Society for the Protection of Birds) to restore 88 hectares of heavily degraded peatland. This important work will allow plant life to regenerate, support wildlife and reduce carbon emissions. Despite covering only 3% of the world's surface, peatlands store 30% of the world's carbon and are vital to the health and wellbeing of the whole planet.*

  • Johnnie Walker is also committing to:
  • Reduce its environmental impact by increasing the recycled content in all its packaging material: including a minimum of 60% recycled glass in its core range bottles by 2025, which the brand predicts will use 13,000 fewer tonnes of carbon every year**; 100% of the plastic used in its packaging will also be made from recycled content.
    Make its glass bottles up to 25% lighter.
  • Ensure all packaging material, including secondary packaging such as gift boxes, will be recyclable, reusable or compostable by 2030. The brand predicts that all of its actions to reduce its packaging will reduce its carbon footprint by 15%*** - equivalent to 4,200 return flights from Edinburgh to Sydney.
  • Ensure that by 2030, the production of Johnnie Walker will use 20% less water. This annual saving could be equivalent to 76 Olympic sized swimming pools. 
  • Work with customers and suppliers to continue to find and implement more sustainable alternatives for promotional materials and bar ware – with a focus on recyclability or reusability.
  • Continue to lead the way in terms of 'green tourism' with the goal of having all of its Scotch whisky visitor experiences Green Tourism Gold certified.
  • Working with and supporting farmers and grain suppliers to help them implement regenerative farm practices and become verified against the Sustainable Agriculture Initiative Platform's widely-recognised Farm Sustainability Assessment (FSA).
  • Support local initiatives to help preserve our natural landscapes. In Chile, the brand has partnered with Tu Mejor Huella, to protect and restore 5,000 square meters of Torres del Paine National Park, one of Patagonia's most iconic landscapes.

 "Over the next few years, the choices we make and the actions we take will make a tangible difference to the environment. But more than that we want to do what we can to help give people all around the world the chance to make simple, more sustainable choices themselves and, in doing so, play their own part in building a better future. None of us can change things entirely by ourselves but the collective effort of millions of people pushing in the same direction can make a real, lasting difference," said Bramham. 

The brand's environmental pledges come on top of its continued commitment to promote diversity and inclusivity in all its work and its ongoing advocacy for responsible drinking.

For more information on the initiative visit  where you can keep up-to-date and track progress in real time.

Tree Cities of the WorldTree Cities of the World30 March, 2021, Lincoln, Neb./Rome - The Arbor Day Foundation, along with the Food and Agriculture Organization of the United Nations (FAO), today announced the cities recognised through the Tree Cities of the World programme. 2019 was the first year of eligibility for this worldwide initiative and 68 cities from 17 countries were recognised for their commitment to urban forestry management. The programme has since grown and now includes even more cities worldwide.

A total of 120 cities from 23 countries earned this international designation in 2020, including Toronto, Canada; New York, USA; Guadalajara, Mexico; Birmingham, United Kingdom; Campo Grande, Brazil; Hyderabad, India; and Kampala, Uganda. The complete list of recognised communities is available here. To earn this recognition, each of these cities demonstrated its commitment to trees and forestry by meeting five qualifying standards related to the management and celebration of urban forests. The cities recognised this year will join a network that continues to grow, providing an opportunity to learn best practices from one another as they strive for excellence in urban forestry.

"We proudly welcome all of the cities that have earned Tree City designation this year," said Dan Lambe, President of the Arbor Day Foundation. "They are taking the initiative in the development and maintenance of their urban tree canopies. The benefits that trees provide to urban areas are immeasurable, and many of the recognised cities have invested in their communities to create a more sustainable future. We aim to celebrate and appreciate the dedication and commitment of these cities with this recognition."

The Tree Cities of the World programme is a partnership of FAO and the Arbor Day Foundation, launched in 2019. Its vision is to connect cities around the world in a new network dedicated to adopting the most successful approaches to managing urban trees and forests. The first Tree Cities of the World Conference was held virtually in October 2020. It was a crucial moment to promote the network and the incredible efforts put in by the United Nations' FAO, the Arbor Day Foundation, and the five National Programme Leaders. Recognition through the Tree Cities of the World programme represents the first step toward achieving a green vision for qualifying cities.

"Urban forests and trees are a key element of sustainable urban development, but most of all, they help cities become greener, healthier and happier places to live.  We join the Arbor Day Foundation in celebrating the efforts of the communities that have already joined the Tree Cities of the World programme and we are confident that many more will follow," said FAO Deputy Director-General Maria Helena Semedo. "Cities play a prominent role in building a more sustainable and equitable future. Our Green Cities Initiative can help support their efforts to increase availability and access to green products and services."

FAO's Green Cities Initiative - bringing together the urban food agenda with socio-economic and environmental goals - aims to improve people's well-being by promoting green spaces, green industries, green economy and a green lifestyle - through the integration of urban and peri-urban forestry, and sustainable agri-food systems into urban planning.

For more information on the Tree Cities of the World program and to see how your city can become involved, please visit

Rutas Ancestrales AraucariasRutas Ancestrales AraucariasSeefeld, 19/02/2021 – “The project "Rutas Ancestrales Araucarias" enables members of the indigenous Mapuche nation to tell their own story and to decide for themselves at any time how to present themselves, their ways of life, their traditions, and values to their visitors“, according to the evaluation of the recent TO DO Award winner by the Institute for Tourism and Development (Studienkreis für Tourismus und Entwicklung). The Chilean project meets all the criteria for the internationally renowned award which has been organised annually by Studienkreis since 1995.

The Mapuche nation, who mainly live in the central and southern part of Chile, had to fight for centuries for the recognition of their rights and are still severely repressed by the state. Their ancestral land, for instance, has over the past centuries been reduced by military intervention from ten million hectares to a mere 500,000 hectares.

With the project Rutas Ancestrales Araucarias, the Mapuche (english: „people of the earth“) are now consistently working on having their culture and ways of life recognised. In as early as 2012, several local communities came together to discuss the economic perspectives of their people. At this meeting they developed the idea of community-based tourism in the community of Curarrehue, at the outskirts of the Villarrica National Park. By 2014, tours along three routes across the region were offered, organised by local guides.

By now, the project has found around 30 local partners who share the Mapuche’s culture and ways of living with visitors. Various activities are offered along the routes, from story-telling about the Mapuche’s world view or local medicinal plants to visits to farms and vegetable gardens. The guest may also get actively involved. On different occasions, guests and host get opportunities to talk to each other, whether during joint meals, traditional Mapuche games or over the production of handicraft – from weaving or dyeing of wool to the processing of plant fibres. Guests staying over night are put up with families and have dinner with them.

TO DO 2021: Perspectives for sustainable tourism – despite Covid-19
Projects such as »Rutas Ancestrales Araucarias« contribute significantly to helping the local population tap an additional source of income – but above all to find a possibility to protect their own cultural identity. This is facilitated by the fact that as many community members as possible are being involved in the project. The TO DO Award winner 2021 has helped as many as 38 families to generate a respective income. In 2020, this successful project, too, was hit by the impacts of the Covid-19 pandemic. Visits on location are not possible at the moment. The Studienkreis expert who assessed the project says: ”Of course, the loss of income due to Covid-19 is clearly felt. However, the Mapuche working with RAA are able to feed their families without depending on tourism. […] The members of RAA and their communities have overcome various crises in the past and have proven their resilience. This testifies to a particularly sustainable form of tourism“.

TO DO Award Winner 2020 honoured belatedly
As last year’s ITB was cancelled at short notice due to Covid-19, the two TO DO Award winners of 2020 could not be honoured during a live event at the trade fair. So during this year’s online TO DO Award ceremony the projects Esfahk Historic Village, Iran and Banteay Chhmar Community Based Tourism, Cambodia will also be presented and honoured. We will also show videos of the two award winners of 2020.

Claudia Mitteneder, executive director of the Institute for Tourism and Development (Studienkreis für Tourismus und Entwicklung): “The projects honoured with the TO DO Awards 2020 and 2021 significantly contribute to the creation of economic, ecological, and social perspectives for local communities, to improved living conditions, also reducing, for instance, migration to the large cities. Both in the planning and implementation phase, the interests of the local people take centre stage. Furthermore, the projects can serve to promote equal opportunities, diversity, and social advancement. All of this is achieved by all Award winners. The Institute for Tourism and Development has for more than 25 years supported and promoted such concepts. With the online presentation of the TO DO and this year’s award winners at ITB NOW we also provide these projects with a platform for communication and networking that is meant to support their future development“.

The virtual award ceremony will take place on 9 March 2021 at 2:00 pm and may be viewed on the streaming portal of ITB NOW (stream no. 2).

Studienkreis für Tourismus und Entwicklung (Institute for Tourism and Development) focuses on development related information and education in tourism. In this context it brings out publications, organises international contests, offers training and seminars for people employed in the tourism sector, carries out tourism research and consultancy, and is involved in dialogue on issues related to tourism development.

The Morrison Government’s announcement today of $61.7m to ‘boost local tourism and preserve our environment’ is a drop in the ocean of what’s needed for a green recovery, the Greens say.

Greens Spokesperson for the Environment and Tourism Senator Sarah Hanson-Young said:
“Australians want our environment protected more than ever. There is a win-win opportunity here, but again the Morrison Government has missed the mark.
“Our special nature spots and the green tourism industry needs real investment, not just the crumbs left over after the Coalition has given the bulk of support to the fossil fuel lobby. This announcement is an insult to the thousands of small businesses that rely on our beautiful beaches, forests and parks being protected and cared for.
“There are more jobs to be created in restoring and protecting our environment than wrecking it. Yet, this Government is putting more money into trashing things than caring for nature. With millions of people out of work, investing in a Green Recovery would be good for local jobs, good for our tourism and good for the environment.
“I visited Kangaroo Island this week, which was ravaged by fire over the summer, and it was very clear so much more is needed to restore the natural environment the premier tourist destination is known for. This announcement isn’t going to cut it for the bushfire hit areas or other tourism destinations where our pristine natural world is the main attraction.”

Greens Spokesperson for Oceans Peter Whish-Wilson said:
“$20 million dollars for our declining reefs is a drop in the ocean.
“It shows just how out of touch the Government really is that with everything we know about the declining health of our oceans, it is committing so little.
“Artificial reefs and an aquarium are Band-Aid solutions to an emergency.
“We need definitive action on climate change and our warming oceans.
“I want my grandchildren to see our marine life at the beach, not behind a glass window.”