The Coffee Shop of Zagora Women's Agritourism Cooperative, Pelion, Greece

No matter what lengths corporate chains, green-certified or not, may go to convince you that they are just as beneficial for local communities and the planet as small, locally-owned, family-run tours and accommodations, the simple truth is they are not because they can never be. The long explanation is at https://ecoclub.com/about/philosophy . The short one is that they are run for the benefit of corporate shareholders, and adequate corporate profits in an exploitative system can only be made by fully exploiting everything and everyone, and then maybe throwing back some CSR chunks to the community for the annual ESG report. Whereas, you can support local families directly! It's not a difficult choice, as according to estimates, for example in Greece, about 80% of all hotels are under 50 rooms and the overwhelming majority of these are independent and family-run. If you can also find a self-managed or cooperatively-owned establishment, such as a taverna, cafe, brewery, winery or other attraction nearby, do likewise! You do not have to start a revolution on your holidays, just choose wisely and locally (after researching ownership), book directly (not through major exploitative OTAs) and who knows you may just break the chains!