Have you felt cheated by a product that changed its name only for the purpose of “appearing green”? Or when you tried to book an environmentally friendly hotel the information wasn’t clear and you didn’t trust them? Well, companies have gone too far with greenwashing their brands by using “green campaigns” only to trick customers into believing fake sustainability practices that now customers have lost trust and are tired. But as a business owner who really cares about the environment, how can I effectively use it and gain customers’ trust back? respondeco.travel believes that by following our recommendations you will improve your sustainability communication and attract new and former customers. Since customers care about sustainability, showing it on your website not only adds value but also makes you look good while they decide to book a room. Be smart: tell them about your sustainability actions and how they benefit from them;...

Have you felt cheated by a product that changed its name only for the purpose of “appearing green”? Or when you tried to book an environmentally friendly hotel the information wasn’t clear and you didn’t trust them?   Well, companies have gone too far with greenwashing their brands by using “green campaigns” only to trick customers into believing fake sustainability practices that now customers have lost trust and are tired. But as a business owner who really cares about the environment, how can I effectively use it and gain customers’ trust back?   respondeco.travel believes that by following our recommendations you would improve your sustainability communication and attract new and former customers. Since customers care about sustainability, showing it on your website not only adds value but also makes you look good while they decide to book a room.   Be smart: tell them about your sustainability actions and how they...