World: Google adds 'Eco-certified' check in hotel results

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Added 2021-09-24


In what could be a milestone moment, Google announced that they have created "a new team of engineers, designers and researchers focused solely on travel sustainability" and the team is helping highlight sustainable options in the form of a green 'Eco-certified' check in Google hotel results.  This is a positive development, as long as there is full transparency in how Google chooses these ecolabels, as some are more trustworthy than others. In the same blog post Google has also announced that they are joining the Travalyst coalition, led by The Duke of Sussex, as partners, joining other big travel players such as, Skyscanner, Group, Tripadvisor, and Visa.